Engage 26
Contents
Marketing and Gallery Education
Editorial 02
Helen Charman, Josephine Chanter 07
From One Hit Wonders to Super Specialists: Visitor Studies at the Design Museum
Rachel Escott 21
From Marketing to Communication
Elizabeth Fraser-Betts 30
Across the Street - Around the World: Education and Marketing at the October Gallery
Helen O'Donoghue, Philomena Byrne 42
Multiple Voices: Marketing, Education and Community Programming at IMMA
Emma Thomas, Ann Cooper 49
BALTIC Crew: Embedding Learning in the Visitor Experience
Gill Nicol 60
Same Same but Different: Learning and Marketing as Interaction
Zoe Renilson, Jonathan Branson 64
Education and Marketing: A Case for Collaboration
Katja Lindqvist 68
The Artist as Entrepreneur in the Experience Economy
Review 76
HERD: How to Change Mass Behaviour by Harnessing our True Nature
Contributors' details 79
Contents
Marketing and Gallery Education
Editorial 02
Helen Charman, Josephine Chanter 07
From One Hit Wonders to Super Specialists: Visitor Studies at the Design Museum
Rachel Escott 21
From Marketing to Communication
Elizabeth Fraser-Betts 30
Across the Street - Around the World: Education and Marketing at the October Gallery
Helen O'Donoghue, Philomena Byrne 42
Multiple Voices: Marketing, Education and Community Programming at IMMA
Emma Thomas, Ann Cooper 49
BALTIC Crew: Embedding Learning in the Visitor Experience
Gill Nicol 60
Same Same but Different: Learning and Marketing as Interaction
Zoe Renilson, Jonathan Branson 64
Education and Marketing: A Case for Collaboration
Katja Lindqvist 68
The Artist as Entrepreneur in the Experience Economy
Review 76
HERD: How to Change Mass Behaviour by Harnessing our True Nature
Contributors' details 79