Karen Raney
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Engage 26
 

Contents 
Marketing and Gallery Education


Editorial     02

Helen Charman, Josephine Chanter     07
From One Hit Wonders to Super Specialists: Visitor Studies at the Design Museum

Rachel Escott     21
From Marketing to Communication

Elizabeth Fraser-Betts     30
Across the Street - Around the World: Education and Marketing at the October Gallery

Helen O'Donoghue, Philomena Byrne     42
Multiple Voices: Marketing, Education and Community Programming at IMMA

Emma Thomas, Ann Cooper     49 
BALTIC Crew: Embedding Learning in the Visitor Experience

Gill Nicol     60
Same Same but Different: Learning and Marketing as Interaction
  
Zoe Renilson, Jonathan Branson     64
Education and Marketing: A Case for Collaboration

Katja Lindqvist     68
​The Artist as Entrepreneur in the Experience Economy 
 
Review     76
HERD: How to Change Mass Behaviour by Harnessing our True Nature

Contributors' details     79​

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